Oct 18, 2022
Today, I'm interviewing Liam Austin. Liam is the co-founder and CEO of Entrepreneurs Headquarters/HQ. We are talking about his journey of starting his business about 7 years ago and the success that he had. A phenomenal success like why. We're going to unpack what happened. What allowed him to build a huge email list to be marketing with some of the biggest digital marketers in the world. What did he learn along the way. How has it helped transform him, his business. And also his goal of having this location independent business that he and his partner had built over that time. I know you're going to be writing down notes. I sure was. So much good information shared if you own a business. You're going to really find this helpful. Enjoy.
Liam shares with us this insight:
“Like literally, we weren't selling anything. People were asking us like - Hey, can you help me with my my LinkedIn strategy? I was like - No, I don't have anything like that. I'm not. I don't even want to do that like I'm not the expert. Go speak to this guy over here. So this system was built to build your authority and get people reaching out to you versus you trying to push something on to someone that doesn't want something. Like no one wants that. You want your business to be easy where there's just this in flow. A flood of people just requesting your services. Right? That's the dream. And that's literally what happened with this system that we built around - running a virtual event, making sure, I mean, we've been more strategic about this now. But we've been doing this for so long. But how do we create the journey during the event? So we really do showcase our expertise, build that rapport that trust with the audience. They get to experience what it's like to work with us. They want more of us so they're reaching out, or they're putting up their hand. And we do say that now like - Hey, we do have a next step for you. We can support you for longer than this 90-minute workshop or this multi-day conference. And, if you'd like to have that discussion, just you know, raise your hand now. Put a thumbs up or reply to this email and put a comment Yes. And we'll reach out to you and we can book in a time to have a further discussion of what it's like to actually work together to help you get more results.”
Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.
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