Mar 10, 2022
Today's conversation is with
Steve Werner who's sharing what goes on in people's minds before
they buy, before they decide to work with you; what's happening
from a psychology standpoint and how it can help you improve the
sales in your business. What's really fun about this conversation
is Steve has a tremendous amount of experience in selling from the
stage and he tells his story about how he got started, what he's up
to now and how he helps people. You'll walk away with not one but
several breakthroughs about how you can be more effective in
selling to your customers, because you're creating awesome
relationships, right from the start. Enjoy.
Steven shares with us his
insights:
- I made about nine grand and let me tell you
that nine grand was like amazing. From there we grew, so 2013 till
COVID we held 63 events. 41 of them were my own personal events,
and then we held some for clients. I learned speaking on stage I
got to go all over the world spoken more than 370 stages digital
and physical like live stages. Absolutely love it, but it was not
easy, and I will tell you Leisa and I were talking before the show
like I got slapped in the face last week by a mistake that I made.
Now mistake is not me failure is not me, it is an event that
happened and something that we used to learn from and I learned.
And I move forward. That's like one of the main takeaways like we
are never done learning; and never done growing; and never done
moving forward. And, the minute you think you haven't figured out,
you will get slapped and that's just part of the growth cycle. Like
it's not - it doesn't have to be painful right it's more I think of
it more like a playful, like 'ha!', like imagine, you
know...
- When things went sideways for you, you figured
out. You said, I am going to take action. It might not be the
perfect action but I'm okay with that. It is - failure is not me.
It is an event and if I learned from it, that's great because I'll
figure it out next time. Rather than being frozen and having
everything go sideways I might as well take action, see what I can
do. And it is uncomfortable. Like you will have emotional
reactions. Commitment - one of my favorite quotes is 'commitment
doesn't care how you feel'. Commitment cares that you take action.
We make a commitment when we are in a state of euphoric - 'this is
going to be great'; 'we're going to do it it's going to be amazing
and we make the commitment'. Where commitment meets the road is
when you don't feel like doing it. When you don't feel like getting
up at 6am and going to the gym that's when you find out if you're
disciplined and if you're committed. Same thing goes with this,
when things it's real easy to say, I want to be a millionaire.
Right? That's an easy statement to make. But when it gets hard,
when things don't go the way that you want, when you're getting
made fun of, when your fear of judgment pops its head up -- that's
when you decide that's like every you make that decision over and
over and over. So being uncomfortable and still acting -- huge
trait. Probably one of the top three traits of the massively
successful people.
- I want you to think about the story that I just
told you about the teacher. A lot of times what we do - there are a
one or two - the people who are looking to learn from you or are
looking to be involved with you, they're at a level one or Level
two; we're to level 10 maybe we're at a level eight. That's okay.
You just need to get them to move forward a little bit and a lot of
times, that is just helping them take action one step after the
other, you don't need to be perfect. I've said I've stumbled over
my words on this talk. I've given, spoke on 300 - 350 plus stages
this point, I still say 'uhm' I stumble around. I forget some stuff
sometimes. It doesn't matter. Authenticity, being direct with
people is way better than being super polished. Being super
polished - people will look at you, and be like I like, I don't, I
don't know how to relate to them. Engagement is way more
important.
- One, I always lead with a question, right - how
many of you have been on a webinar in the last six months? How many
of you have fallen asleep on a webinar in the last six months? I
help people build webinars and live events that stop that from
happening. That's enough about me. Hey Leisa, tell me a little bit
more about you and what you do and how I can serve you. That's a
much more meaningful conversation or how are you using webinars in
your business right now? I know you said that you are speaking a
lot. What's one thing that I could help you with? That is a much
more powerful and even if you were to be like - you know I can't
really get into it right now I don't know how to articulate it. The
fact that you showed up, asking a question and being memorable is
going to be much more powerful than me spitting 90 seconds of
talking as fast as I can.
Eight years ago Steve left his
corporate job to change lives through live events and public
speaking. Since then he has:
- Held 63 sold-out events for himself and
clients
- Built and critiqued more than 370 different
presentations
- Spoken on more than 250 live and virtual stages
including Harvard’s business summit on marketing, influence, and
conversion.
- When COVID hit ‘pause’ on live events, he
pivoted — helping 31 online entrepreneurs launch storyselling
webinars that net over $5.1M in sales in the last 18
months.
Steve’s focus is on helping
coaches, influencers, and small business owners turn their stories
into 6-figure sales machines on the live and digital
stage.
Learn more about him:
Websites:
https://stevenphillipwerner.com/
https://www.deathtobadwebinars.com/
LinkedIn:
http://www.linkedin.com/in/steven-phillip-werner
Facebook:
https://www.facebook.com/steve.werner.5667
https://www.facebook.com/StevenPhillipWerner
YouTube:
https://www.youtube.com/c/SteveWernerStories
Free Gifts:
6 Figures in 6
Months:
https://www.6figures6months.com
Stories That Scale:
https://www.storyselling.how
The R.E.A.C.H.
Method:
https://www.thereachmethod.com
Cashflow Content:
https://www.cashflowcontent.com
Secrets of Converting
Webinars:
https://deathtobadwebinars.com