May 25, 2022
Today, I'm interviewing my
friend Samantha Burmeister. Samantha is a copywriter and we are
talking about how to be thinking about when you would use a
copywriter in your business, how they could help you, what you need
to do before you hire someone and how to make sure that when you do
you're getting the most from that experience. So enjoy this
conversation around messaging. It's really fun to learn more about
Samantha, her journey into copywriting, and how this skill of
copywriting could help your business grow to the next level.
Enjoy.
Today, I'm interviewing my
friend Samantha Burmeister who is a copywriter. We're discussing
when you would use a copywriter in your business, how they could
help you, what you need to do before you hire someone and how to
make sure that when you do you're getting the most from that
experience. So enjoy this conversation around messaging. It's
really fun to learn more about Samantha, her journey into
copywriting, and how this skill of copywriting could help your
business grow to the next level. Enjoy.
Samantha shares her
insights:
- I find that it's best to give a comparison here
because copywriting and content writing are very similar but
different. So what I have most recently been telling people in that
is that copywriting is for people and content writing is for
computers. And what I mean by that is oftentimes, we're told you
need to start a blog so that people can search you and you know SEO
insert different things here. So that's where you're writing for
computers, so that you're searchable. And that's content. Copy is
writing for people. Copy is typically leading people to a specific
action. You know we've talked about CTA is calls to action. And
copy is driving those actions so whether it's clicking here
purchasing something making an emotional decision, that's
copy.
- Because copy is what's going to connect the
dots for people it's going to take them from their problem to the
solution and then far beyond it. Because the solution is never
someone working with you. The solution is someone works with you
and then they're able to continue living the life of their dreams,
you know, whatever that may be. So, the solution goes far beyond
the purchase point and that's where good copy takes
people.
- I did not work on any of these campaigns, but
an example is that Nike and Adidas existed for decades before All
Birds came out. Yet if you walk around downtown San Francisco,
everyone in their is going to be wearing All Birds shoes. So we see
that all the time that sometimes it's something that is it's just
your special sauce. And All Birds use this because I'm pretty sure,
a lot of people have heard of this All Birds. Their special sauce
was simply that they use wool instead of non renewables, like the
other guys. So it's identifying what that special sauces and then
really amplifying why that's important to your audience and if it's
not already important to your audience then it's explaining to them
why it should be important to them.
Samantha Burmeister is the
Founder & Lead Copywriter at Nomad Copy Agency.
At Nomad Copy, every business
they write for recieves bespoke copy to help them turn their sales
process into a hands-off, high-conversion
experience.
Sam has worked on dozens of
online service provider launches, many of which earn the client six
figures (or more!). Ultimately, her goal is to empower the
entrepreneurs she works with to sell more, simply - so that they
can focus on delivering & designing the life of their
dreams.
Learn more about
Samantha:
Website:
https://nomadcopyagency.com
Instagram:
https://www.instagram.com/nomad.copy
Linktree
https://linktr.ee/nomad.copy